Content Marketing Idea

“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.

• I am creating this campaign for Jack Daniel's Tennessee Whiskey.

• My idea for campaign  will be posting a picture of Jack Daniel's whiskey glass and giving it a caption of your own .Captions should be unique, and interesting with the glass emoji.

• Audience will be the social media users.

• Under age people are not allowed to participate in this contest.
• It will look like a contest and the participants with the unique caption and pictures will be gifted. 
• Participants can post their pictures and everything on our Facebook, twitter and Instagram.
• This contest will be conducted in the month of may during summers.
• We are going to promote about this event mainly on Facebook and Instagram.
• We want to gather the people all around and want to see their love for Jack Daniel's whiskey through their captions.
• Audience will remain engaged due to competing with each other unique thoughts of giving captions.