Jack Daniels Whiskey vs Dewars - Twitter page

JACK DANIELS VS DEWAR'S 

TWITTER PAGE

• Jack Daniel's whiskey tweets in 5 to 6 days sometimes everyday also compare to Dewar’s last tweet which was in the month of December. This shows that they are not so active on twitter than Jack Daniel's whiskey which have tweets regularly. The frequency of Jack Daniel’s whiskey tweets is high than the Dewar’s.

•  As a promotional event, Jack Daniels whiskey have tours in Lynchburg and to go for the tour you have to go to the Jackdaniels.com and click on visit.
•  Dewar’s has an offer to gift your special one a bottle of Dewar’s 12.

• Jack Daniel’s whiskey tweets are the pictures and videos of the whiskey and its bottle. Jack Daniels whiskey was founded by the Jack Daniel himself. The tweets are about jack Daniel who was born to make whiskey. Jack Daniel is the official partner of the NBA. Most of their tweets are  photos and videos only and are similar to Facebook posts.
• Dewar’s blend and double aged their scotch whiskey and make it extra smooth. Dewar’s is partnered with the Scotch egg club and the club chef  uses Dewar’s scotch whiskey different flavors for making scotch eggs.

Key word sentences used by Jack Daniel's Whiskey brand.

• Wake up early to the sound of whiskey slowly dripping through 10 ft of charcoal. We did. #JackDaniels #CharcoalMellowed
• When you handle 500 pound barrels of whiskey for a living, you don’t take breaks. Breaks force themselves upon you. #JackDaniels
• We make our own whiskey,but we also make our own barrel#JackDaniels#american made
• To make Old No. 7, we only use the finest H20.  #borntomakewhiskey #jackdaniels

Key word sentences used by Dewar's Scotch Whiskey

• Dewar’s 12 goes through plenty to achieve #ExtraSmoothness. Strap in and see for yourself.
• Gift cards are great, but the gift of #whisky is better. #LiveTrue
• Mondays may be rough. Our #whisky is always smooth. #LiveTrue 

• This is the most successful resent tweet of jack daniels whiskey with 446 likes, 176 Re tweets

•  This is the most sucesful resent tweet of dewars with 350 likes, 101 Retweets

Jack Daniels Whiskey vs Dewars - Facebook Page

JACK DANIELS WHISKEY VS DEWARS

Facebook page

By-Tanuja Sharma

• The frequency of the Jack Daniels Whiskey posts is good and regular than Dewar’s. The last post of Dewar’s was in the last year in the month of august. Dewar’s have less frequency of posting their videos and photos compare to Jack Daniels whiskey.
• Jack Daniels Whiskey shares it products according to the occasions. The posts are mostly about the whiskey making and how they make their whiskey in their own barrels. They have posted pictures of Lynchburg. All the whiskey products are produced over there. Jack Daniels posts tell about its brand making and also keeps the customers engaged with different variety of photos and videos of their products. They reply back to the comments of people.
• On the other side Dewar’s posts talks about their brand, and their ownership. They don’t majorly target on the buyers of their product. They rarely reply back to the comments of people.

• This is the most successful post of Jack Daniel’s out of all the posts. It has 16,000 number of likes and also has 6,138 shares and 1,200 comments.

• This is the most successful post of Dewar’s. It has got 247 likes, 45 shares and 14 comments. 

•As a promotion, Jack Daniel’s Whiskey has posted a  picture on Facebook showing a man holding cup of jack Daniels. It says the following caption “Nothing quite like living in your own terms”. Many people have asked about the cup and it is informed that they are available at promotional events worldwide and also it can be purchased in any hardware & general store and  if you want you can also give them a call on 1-888-221-JACK for purchase.

Key word sentences by Jack Daniel’s

• Wake up early to the sound of whiskey slowly dripping through 10 feet of charcoal. We did. #JackDaniels #CharcoalMellowed

• Jack had two loves in his life. One of his loves was a woman by the

name of Clara, the second was whiskey. Luckily for all of us, one of

those worked out#Jackdaniels

• Make and shake a Jack Sour with lemon, sugar and a plastic cup. It’s not rocket science, it’s delicious. #MixologyMadeEasy #JackDaniels

Key word sentences by dewars 

• Timing is everything. Particularly when your drink’s been 12 years in the making. #LIVETRUE

• If a thing’s worth doing, it’s worth taking your time. Like ageing every drop for 18 years. #LIVETRUE

• Sometimes it’s good to dwell on the past. Dewar’s- 15 years in the making. #LIVETRUE

Jack Daniels Whiskey vs Dewars - You tube channel

JACK DANIEL'S WHISKEY VS DEWAR'S
 YOU TUBE CHANNEL

• Jack Daniel's posts a new video in 1 to 2 months and Dewar's posted  its last new video 2 months ago and before that it was a year ago.This says that Jack Daniel's whiskey has higher number of frequency in posing videos.

• Jack Daniel's whiskey has posts like Jack rocks 2015, how Jack Daniel whiskey is made, Jack Daniel Tennessee honey, Old no 7 etc. These are commercials, music concerts.
• Dewars posts videos like commercials, music shows, stories etc.

•   The description are mentioned for both the brands on the videos. There are key words about their  brand,short but detailed information about the video. There is link to the official sites in each video to know about the brand more.

                                           https://www.youtube.com/watch?v=osaLsi_DzfU

•          This video is by Jack Daniels 360 and there are 482 like and 30 comments on this video.

                                         https://www.youtube.com/watch?v=o0NvxHpDEMU

•                                 This video of Dewars has 17 likes and 4 comments.

Jack Daniel's Whiskey Vs Dewar's - Fan Pages

FAN PAGE,/FACTS/ REVIEWS ABOUT JACK DANIEL'S WHISKEY 

• Behance

https://www.behance.net/gallery/4433183/Jack-Daniels-Fan-page

This page has all the illustrations, typography and amazing digital art of jack daniels whiskey. (behance, 2017)

• Whiskey & Fine spirits blog

https://blog.thewhiskyexchange.com/2015/08/jack-daniels-tennessee-fire-its-finally-here/
This blog is tells us about Jack Daniel’s Tennessee fire whiskey which was coming back again in 2015. (blog.whiskeyexchange, 2015)

• classicgoldenpecans

http://classicgoldenpecans.com/blog/10-surprising-facts-about-jack-daniels-whiskey
This page gives 10 surprising facts about Jack Daniel’s whiskey.

• Jason-scotchreviews- review Jack Daniel’s single barrel

https://jason-scotchreviews.blogspot.ca/2010/09/review-jack-daniels-single-barrel.html

DEWARS OTHER BLOG PAGES 

• Gentlemangazette - blog

https://www.gentlemansgazette.com/dewars-scotch-whisky-guide/
This blog is written by a man who  was approached to write about Dewar's scotch whiskey, to give reviews  of whiskies and to conduct a short witty campaign.

•  Scotchnoob

http://scotchnoob.com/2012/03/15/dewars-white-label-blended-scotch/

This page gives the review about Dewar's White Label Blended Scotch

Content Marketing Idea

“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.

• I am creating this campaign for Jack Daniel's Tennessee Whiskey.

• My idea for campaign  will be posting a picture of Jack Daniel's whiskey glass and giving it a caption of your own .Captions should be unique, and interesting with the glass emoji.

• Audience will be the social media users.

• Under age people are not allowed to participate in this contest.
• It will look like a contest and the participants with the unique caption and pictures will be gifted. 
• Participants can post their pictures and everything on our Facebook, twitter and Instagram.
• This contest will be conducted in the month of may during summers.
• We are going to promote about this event mainly on Facebook and Instagram.
• We want to gather the people all around and want to see their love for Jack Daniel's whiskey through their captions.
• Audience will remain engaged due to competing with each other unique thoughts of giving captions.